February 16, 2021

Crescendo invests in Pools on the Gulf (“POTG”)

Crescendo Capital Partners, LLC (“Crescendo”) is pleased to announce its investment in Pools on the Gulf, LLC (“POTG” or the “Company”) and related entities. POTG is the largest franchisee within the Blue Haven Pools franchisor network. POTG began with an original franchise location in Mobile, AL, and now also has two locations around Pensacola, FL and a fourth location pending.

BlueArc Mezzanine Partners and Parkway Capital provided debt and equity co-investment to the transaction. Management retains a significant equity position in the combined entity.

We are thrilled to partner with Crescendo. Crescendo’s investment experience in the residential construction trades will help accelerate our growth. We are immensely confident in the future of the Company. The best days are ahead for POTG.

Marc Mihalsky, CEO of POTG

CL Turner, III, Founding Partner at Crescendo, noted, “For the past 20 years, POTG has become the premier swimming pool installer and servicer in its markets, as well as the largest franchisee of the iconic Blue Haven Pools franchise. We are excited to partner with the POTG team and will invest to accelerate the Company’s next phase of growth. The owners have built a tremendous, replicable business.”

Overview of Pools on the Gulf

Founded in 2000 and based in Mobile, AL, Pools on the Gulf is well known along the Gulf Coast of Alabama and the Florida Panhandle for its quality swimming pool installation and service work. Pools on the Gulf specializes in Gunite (effectively concrete) swimming pools to residential customers.

Overview of Crescendo

Crescendo invests in middle-market companies at an inflection point, bringing capital and scaling skills to unleash latent growth potential. Crescendo has made ~11 acquisitions totaling ~$300M, and has a particular expertise in the construction trades, with 7 such closed acquisitions.